What Is A Blog?

Title: What Is A Blog? Author: Biana Babinsky Article:Every time I speak about blogs and blogging, I get questionsabout what is a blog. From a business owner's standpoint, a blogis almost a business journal. Your business blog is a tool thathelps you keep your customers and web site visitors up to datewith what is going on with your company. You can use it tocommunicate with your potential customers, share your expertisewith them, let them know about your upcoming events, newproducts and much more. Sometimes people ask me what is a blog behind the scenes, from atechnical perspective. From a technical point of view, a blog issoftware that helps you create your connected blog posts andorganize them on your web site, with you only having to type inthe post itself. Your blogging software helps you take care ofthe rest. If you do not have a blog yet, here is how you can start yourown blog and use it to promote your business: - Decide Which Blogging Software You Are Going To Use For YourBlog. There are many different blogging web sites, as well asdifferent blogging software options available. Some are veryeasy to install and use, others are very versatile and yetothers don't even require you to have your own web site - youcan use their web site to create and use your blog. I recommend reviewing a few different options to find out whichoption is right for you and your business. - Decide What You Want To Accomplish. Never start any marketingendeavor without knowing exactly what you want to accomplish byusing it. What do you want to accomplish with your blog? Do youwant to increase your sales? Do you want to bring more qualifiedprospects to your business? Do you want to introduce yourthoughts and ideas to a larger community? Organize your blog's design and offerings based on what you wantto accomplish with it. - Decide On The Name And Topics For Your Blog. Find a good namefor your blog. Since you are using the blog for business blog,your goal for the blog is to have your target market read it. Based on that, you need to find a name and blog topics that areof interest to your target market. - Start Blogging! Don't wait to get started. Once you have yourblog created and your blog design finished, start blogging! Ittakes time to build traffic and following with a blog, so thesooner you start blogging, the sooner you will be able to startpromoting your blog and getting traffic to it. Now you know the answer to the "what is a blog?" question. Nowyou can start your blog and use it to promote your businessonline! About the author:Discover how to start your blog and use it to promote yourbusiness with Biana Babinsky's